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Scale Reviews

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Testimonial

I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

Links

Listed below are other sites related to scales and measurement that that researchers might find useful.

  • AMA SIG

    The goals of the American Marketing Association (AMA) Special Interest Group (SIG) on research are to: provide a forum for discussing research issues and perspectives that affect the field, provide a means for interested individuals to find or develop outlets for these issues, promote research activity and increase attention to the research function of AMA, recognize distinguished contributions and contributors to the field of marketing research, advise the AMA on research issues in marketing, review issues pertaining to dissemination of research between academics and practitioners, and foster ethical and effective research activity.

  • AmoebaWeb

    Maintained by a professor, this site has links to all sorts of things involving the science of psychology. Among them are background information related to many well-known measurement scales, many of which provide the actual instrument. There are also links to tests that can be taken online.

  • Buros Institute

    These are the folks who have published the Buros Mental Measurements Yearbook and Tests in Print for decades. They mainly provide reviews of measures. You can perform searches for reviews at the site and then either pay to download them or use the references to check out the material of interest at a library that owns the series.

  • ERIC

    The ERIC® Clearinghouse on Assessment and Evaluation seeks to provide 1) balanced information concerning educational assessment and 2) resources to encourage responsible test use. There are links at this site to hundreds of other related Internet sites.

  • ETS

    The ETS (Educational Testing Service) test collection contains more than 20,000 tests and other measurement devices. Some of these tests are available for immediate purchase and may be downloaded using Adobe Acrobat.

  • FEDSTATS

    More than 70 agencies in the United States Federal Government produce statistics of interest to the public. The Federal Interagency Council on Statistical Policy maintains this site to provide easy access to the full range of statistics and information produced by these agencies for public use. So, the next time you are looking for who is measuring what you might consider looking here first before heading to any other government site.

  • International Personality Item Pool

    This site is intended to provide rapid access to advanced measures of individual differences, all in the public domain, to be developed conjointly among scientists worldwide, and raw data available for reanalysis; in addition, it should serve as a forum for the dissemination of psychometric ideas and research findings.

  • ISWORLD Survey Instruments

    The site provides searchable indices of constructs and scales related to Information Systems. As a minimum, the original sources for the hundreds of scales are provided and the actual instrument is available in some cases.

  • Job Analysis and Personality Research at Virginia Tech

    As the name says, this site offers information pertaining to research being conducted on two main topics: job analysis and personality.

  • Office of Scale Research

    The Office of Scale Research (OSR) is located within the Department of Marketing at Southern Illinois University and is most well known for its association with the Marketing Scales Handbook series. The site provides the Tables of Contents for each of the five volumes that have been published. A reading list is provided for those wanting to learn more about measurement issues, particularly how to develop and validate scales.  The OSR also houses a few "technical reports" that deal with a variety of scaling issues.

  • Personality Test Center

    A variety of tests can be taken at this site, several of which provide insights into one's personality.  For instance, you can choose between a long and short version of Goldberg's IPIP-NEO.  Related articles and links are provided as well.

  • Queendom

    The site claims to have "the largest online battery of professionally developed and validated psychological assessments." While we can not independently verify that, it is clear that the site provides dozens if not hundreds of tests for free.

  • Survey Research Center

    This site is part of the well-known Institute for Social Research at the University of Michigan. The Survey Research Center (SRC) studies a broad range of social phenomena, documenting the characteristics and activities of people in a variety of social settings. Such investigations build understanding slowly-through a process of assembling basic descriptive data, tracking social change, and gradually gaining deeper insights into the nature of human relationships, structures, and processes. The SRC has also published several handbooks over the years of measurement scales.