Front page
Key Words
Each scale in the database has been coded with between four and six key words. The possible key words are listed below.
- ability (3)
- acceptance (25)
- accomplishment (10)
- achievement (7)
- activity (18)
- adaptation (7)
- adoption (21)
- advancement (2)
- advantage (6)
- adventure (8)
- advertising (319)
- advice (45)
- aesthetics (26)
- affect (42)
- agency (12)
- agents (2)
- aggression (7)
- aggressiveness (1)
- agreement (1)
- airlines (11)
- ambiguity (6)
- analytical (6)
- anger (31)
- anxiety (15)
- appeal (4)
- appearance (37)
- approach (3)
- appropriateness (42)
- approval (15)
- arousal (60)
- assertiveness (4)
- assessment (4)
- association (5)
- assortment (1)
- attention (51)
- attitudes (7)
- attitudes (780)
- attitudes (516)
- attractiveness (57)
- attributions (8)
- authority (4)
- autonomous (1)
- autonomy (15)
- availability (1)
- avoidance (28)
- awareness (10)
- banks (7)
- bargains (13)
- beauty (17)
- behavioral (477)
- beliefs (22)
- believability (39)
- belongingness (1)
- benefits (25)
- benevolence (14)
- brand (135)
- capability (5)
- career (2)
- cars (36)
- certainty (19)
- challenge (3)
- change (4)
- change (20)
- channel (1)
- character (3)
- charity (41)
- children (64)
- choice (39)
- citizenship (5)
- clarity (35)
- cleanliness (9)
- client (14)
- clothing (18)
- coercion (4)
- cognition (21)
- commercialization (3)
- commercials (2)
- commitment (78)
- communication (28)
- community (17)
- comparison (107)
- compatibility (15)
- competence (10)
- competition (21)
- complaining (87)
- complexity (13)
- compliance (6)
- computers (9)
- concern (26)
- confidence (85)
- conflict (10)
- conformity (14)
- confusion (33)
- congruence (56)
- consequences (18)
- consistency (22)
- consistency (2)
- constraint (1)
- consumerism (1)
- control (51)
- convenience (70)
- cooperation (11)
- coordination (3)
- coping (11)
- cost (19)
- creativity (17)
- credibility (40)
- credit (6)
- cross-cultural (4)
- culture (32)
- curiosity (20)
- customer (3)
- deal (2)
- dealer (6)
- deals (44)
- deals (45)
- debt (1)
- deception (54)
- decision (8)
- decision-making (68)
- delight (1)
- delivery (4)
- dependability (29)
- dependency (21)
- design (17)
- desirability (43)
- development (2)
- devotion (3)
- diet (1)
- differentiation (21)
- difficulty (42)
- disagreement (6)
- discomfort (12)
- disconfirmation (2)
- discrimination (4)
- displays (2)
- dissonance (32)
- distribution (1)
- doctor (2)
- dominance (1)
- donate (30)
- drink (19)
- drugs (1)
- duty (7)
- dynamism (2)
- eating (22)
- ecology (9)
- education (25)
- effectiveness (24)
- efficacy (15)
- efficiency (12)
- effort (37)
- embarrassment (12)
- emotion (15)
- emotions (209)
- empathy (16)
- employees (60)
- engagement (50)
- engineering (1)
- enjoyment (79)
- entertaining (38)
- environment (36)
- environmental (2)
- envy (1)
- equipment (1)
- equity (20)
- esteem (11)
- ethics (61)
- ethnicity (13)
- ethnocentrism (14)
- evaluation (48)
- excitement (46)
- exclusivity (2)
- exercise (9)
- expansion (1)
- expectations (67)
- experience (41)
- expertise (43)
- extension (6)
- facilities (12)
- fairness (8)
- fairness (42)
- familiarity (62)
- family (40)
- fan (9)
- fantasy (20)
- fashion (11)
- fear (18)
- features (22)
- feedback (5)
- feelings (31)
- feelings (8)
- financial (60)
- flexibility (5)
- food (61)
- foreign (3)
- freedom (11)
- frequency (15)
- friendliness (2)
- friendly (23)
- friends (50)
- frustration (30)
- fun (36)
- future (14)
- games (4)
- gender (1)
- global (4)
- goals (10)
- government (6)
- grandiosity (1)
- grocery (29)
- groups (5)
- growth (3)
- guarantee (7)
- happiness (60)
- hazard (1)
- health (129)
- hedonic (26)
- helpfulness (76)
- home (11)
- honesty (38)
- hospital (2)
- hostility (3)
- humor (8)
- idealism (3)
- ideas (1)
- identification (38)
- image (162)
- importance (48)
- improvement (4)
- impulsive (28)
- incentives (6)
- income (6)
- inculcation (3)
- influence (35)
- information (43)
- innovative (45)
- insurance (6)
- integration (2)
- integrity (6)
- intelligence (13)
- intensity (7)
- intention (71)
- interaction (57)
- interest (59)
- international (13)
- Internet (23)
- internet (147)
- intoxication (4)
- investments (11)
- involvement (91)
- irritation (29)
- job (4)
- judgment (9)
- justice (8)
- justification (3)
- knowledge (123)
- knowledgeable (1)
- labels (7)
- language (10)
- leadership (5)
- learning (26)
- legal (5)
- leisure (5)
- lifestyle (58)
- likeability (20)
- likeability (27)
- listening (7)
- location (13)
- logical (8)
- looks (1)
- loss (3)
- love (16)
- loyalty (142)
- luxuries (7)
- magazine (5)
- mail (3)
- management (8)
- manipulation (9)
- manufacturer (4)
- marriage (10)
- materialism (20)
- media (16)
- medical (29)
- medicine (5)
- members (9)
- memory (23)
- message (5)
- mobile (5)
- money (24)
- mood (7)
- morality (15)
- motivation (67)
- movies (19)
- music (20)
- needs (9)
- negotiation (3)
- nervousness (7)
- newness (5)
- news (3)
- nonprofit (9)
- norms (9)
- novelty (12)
- nutrition (26)
- obligation (8)
- opportunities (2)
- optimism (16)
- order (13)
- organizational (6)
- orientation (13)
- outcomes (9)
- overload (1)
- ownership (12)
- packaging (3)
- parents (46)
- parity (3)
- participation (19)
- patients (3)
- patriotism (8)
- patronage (34)
- pay (3)
- peacefulness (12)
- perception (61)
- performance (47)
- personal (13)
- personality (146)
- personnel (23)
- persuasion (46)
- physician (9)
- planning (25)
- play (1)
- pleasure (50)
- policies (11)
- political (20)
- positioning (3)
- possessions (12)
- post-purchase (1)
- power (23)
- preference (17)
- prescriptions (1)
- price (44)
- price (61)
- pride (16)
- privacy (25)
- probability (1)
- procedures (4)
- process (3)
- product (51)
- productivity (4)
- professionalism (4)
- profit (3)
- promotion (8)
- protection (12)
- proximity (3)
- publicity (9)
- punishment (6)
- purchase (96)
- purchasing (28)
- qualification (1)
- quality (267)
- quantity (4)
- quit (4)
- radio (4)
- read (14)
- reality (21)
- reasoning (10)
- recognition (4)
- recommendation (48)
- recreation (15)
- refunds (7)
- regret (11)
- regulation (12)
- relationships (58)
- relationships (65)
- relevance (56)
- reliability (42)
- religion (6)
- replacement (4)
- representation (2)
- reputation (17)
- resolution (25)
- resources (4)
- respect (21)
- responsibility (48)
- responsiveness (26)
- restaurant (1)
- retail (82)
- retailer (32)
- rewards (7)
- risk (62)
- roles (28)
- rude (1)
- rules (5)
- sadness (29)
- safety (19)
- sales (20)
- sales (14)
- salespeople (35)
- satisfaction (91)
- satisfaction (202)
- saving (7)
- search (82)
- security (17)
- selection (19)
- selectivity (1)
- self (12)
- self-concept (84)
- self-efficacy (8)
- sensitivity (18)
- service (44)
- services (181)
- sex (15)
- sharing (5)
- shopping (171)
- shopping orientation (39)
- signal (3)
- similarity (56)
- size (3)
- skepticism (6)
- skills (13)
- smell (6)
- sociability (10)
- social (220)
- socialization (29)
- society (28)
- sorry (1)
- sound (5)
- source (13)
- speed (11)
- spiritual (4)
- sponsor (21)
- sports (25)
- stability (4)
- status (47)
- stimulation (19)
- store (58)
- strategy (3)
- strength (6)
- stress (30)
- structure (5)
- students (5)
- style (14)
- success (29)
- superiority (19)
- support (7)
- symbolism (6)
- targeting (2)
- task (55)
- taste (17)
- teamwork (1)
- technology (52)
- telephone (1)
- television (59)
- tension (16)
- theater (4)
- threats (10)
- time (61)
- tolerance (3)
- touch (10)
- tradition (5)
- training (4)
- transactions (19)
- travel (14)
- trust (83)
- truth (14)
- typical (8)
- uncertainty (15)
- understanding (46)
- uneasy (1)
- unique (39)
- unusual (6)
- usage (26)
- usefulness (61)
- utilitarian (12)
- value (95)
- values (63)
- variety (22)
- venturesomeness (12)
- verbal (9)
- viewers (10)
- visual (39)
- wait (6)
- weather (1)
- weight (7)
- work (9)
- worry (28)
- youthfulness (3)