You are here

attachment

The degree to which a particular possession has sentimental value to a person is measured with three, seven-point Likert-type items.

The degree to which a consumer views a particular possession of his/hers as an extension of self is measured with six, seven-point Likert-like items. 

This eight-item, seven-point Likert-type scale measures a consumer’s strong emotional bond with a particular branded good (not service).  Given the way the product is described in the items, the product needs to be something that can potentially be lost or broken.

Three, seven-point items measure how much a consumer identifies with a brand and feels connected to it.

With three-items, the scale measures the degree to which a person feels attached to a particular community. 

With four, seven-point Likert-type items, the scale measures how much a person has a sense of connectedness to others at a particular point in time.

The extent to which a person desires to be close to a partner in a romantic relationship and worries about being abandoned is measured with a seven-point Likert-type format.  A four-item and a six-item version are described.

The extent to which a consumer has an emotional bond and kinship with a particular brand is measured with three, nine-point Likert-type items.

One’s attitude regarding how much he/she liked a person with whom he/she worked with in a particular joint task and the willingness to work with that person again is measured with three, seven-point items.

Four, seven-point Likert-type items measure the degree to which a consumer has a special bond with a certain product, especially of an affective and sentimental nature.