A person’s desire and tendency to customize products when possible is measured with three, seven-point Likert-type items.
customization
The extent to which a branded mobile phone application helps a user believe its functionality is customized for him/her is measured with three, seven-point Likert-type items.
The scale has three, seven-point Likert-type items that measure the degree to which a person is not pleased with the features he/she choose while customizing a product and would feel better if given the chance to change them.
Four, seven-point Likert-type items are used to measure the degree to which a person feels good about the way he/she customized a product for him/herself and would make the same decision again.
In this scale, four statements measure a customer’s belief that a particular service provider involves him/her in shaping resources and experiences to fit one’s preference.
The scale uses four statements to measure whether a person believes that an ad was deliberately personalized for his/her situation. To be clear, the scale does not measure if someone liked/disliked the personalization but rather if some degree of personalization was noted in the ad.
Three questions with seven-point semantic differential response scales are employed to measure how well a person reports being able to imagine a product he/she is customizing.
The scale uses four statements to measure a consumer's belief that Internet shopping websites should treat shoppers as individuals, allowing them to personalize their experiences. As currently phrased, the items are not specific to a particular website but rather to shopping sites in general.
The degree to which a customer believes a company's self-service technology (SST) is personalized based on its understanding of his/her individual preferences and needs is measured with three, seven-point Likert-type items.
A person's self-expressed level of skill and creativity in designing some specified object is measured in this scale using four, nine-point Likert-type items.
