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experiences

With four, seven-point items, the scale measures the degree to which a person believes his/her initial experience with a product to have been a one-time event and not representative of the product in general.

The extent to which a person likes a particular brand based on his/her experience overtime with multiple touchpoints is measured with four, seven-point items. 

The scale has three, seven-point items that measure how much a person believes the review of an experience written by someone else is specific in its details rather than general.

Three, ten-point items are used in this scale to measure how well a customer’s experiences with a brand compare to his/her expectations and the ideal product.

Four, seven-point Likert-type items are used to measure the degree to which a consumer expresses having an enjoyable experience with a purchased product he/has worked to create with the producer.

Using three, ten-point items, the scale measures a customer’s evaluation of the quality of a brand's goods and/or services based on recent consumption experiences.

The scale measures the degree to which a person liked a particular experience he/she had.  Versions with two and four items are described.

How much a person liked a particular experience and thought it was fun is measured in this scale with four, nine-point items.

Four, seven-point Likert-type items measure the degree to which a consumer has a special bond with a certain product, especially of an affective and sentimental nature.

"This Likert scale uses four, seven-point items to measure the degree to which a person believes that the benefit or value a consumer experiences with respect to a product is dependent upon the individual, i.e., some consumers enjoy more value from a product than others do.  Although the construct measured by this scale shares some similarity to the construct by the same name used in accounting, it is treated as an attitude in this scale rather than as a form of net present value.