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Four, seven-point Likert-type items are used to measure a person’s attitude regarding so-called “green” products, with an emphasis on how much the person likes them and believes they are good for the environment.

The belief that organic foods do not contain unnatural ingredients and chemicals is measured using three, seven-point Likert-type items.

With three, seven-point Likert-type items, the scale measures a person’s belief that organic food is more nutritious than conventional food.

A consumer’s expressed likelihood of buying four different categories of organic foods is measured with four, seven-point items.

The ease with which a consumer is able to find where to purchase so-called "green products" is measured using five, seven-point Likert-type items.

The degree to which a consumer reports having a lot of knowledge and experience with so-called "green products" is measured using four, seven-point Likert-type items.

A consumer's expressed likelihood of buying so-called "green" products because relevant others have said he/she should do it is measured with three, seven-point Likert-type items.

Four, seven-point Likert-type items compose the scale and measure a person's ability to recognize so-called "green products" and distinguish them from products that are not "green."

This scale uses four, seven-point Likert-type items to measure the extent to which a consumer believes so-called "green products" are of high-quality and better than those that are not considered to be "green."

This five item, seven-point, Likert-type scale measures some of the benefits of food being grown "organically."  Although not stated, the implication is that the benefits are relative to the potential negative consequences of chemically aiding the growth of food.  Further, the benefits stated in the scale are about the production side of the process.  No benefits in the actual consumption of organic food are referred to such as healthiness or better taste.