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Three, seven-point semantic differentials were used to measure how much a person mentally links a certain product with physical waste.

How much a person expresses willingness and likelihood of recycling is measured with three, seven-point items.

Using three, seven-point items, the scale measures the extent to which a person who has been exposed to information that encouraged recycling thought about how recycled materials can be “transformed” into new products and/or packages.

This scale uses four, seven-point bi-polar adjectives to measure whether a person believes recycling is desirable and necessary or is unfavorable and not needed. 

A person’s plan to engage in behaviors that support of a recycling program are measured with seven, seven-point items.

A person's attitude about how beneficial recycling is for the environment is measured in this scale with five, seven-point Likert-type items.

The scale measures a person's likelihood of cooperating with a particular organization to convince people to engage in composting.

Using four, seven-point Likert-type items, this scale measures the degree to which a consumer knows people who engage in pro-environmental activities, particularly recycling and buying "green" products.  To be clear, the scale does not measure a person's own environmentally-related thoughts or behaviors.

A person's self-reported conservation-related actions are measured with seven items.  The emphasis of the statements is on non-purchase activities such as minimizing use of resources and disposal of products and packaging.

The degree to which a consumer tries to choose products that have the least negative impact on the environment is measured with ten statements.  The emphasis is on products that are energy-efficient or that can be recycled.