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I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

achievement

Six, seven-point Likert-type items measure a person’s ability to sustain effort despite hardships and setbacks.

The scale is composed of four, seven-point questions that measure the level of motivation a person has towards accomplishing a particular goal in a programmed plan of effort.

How much a person believes the nature of a specific reward is not only acceptable but motivates him/her to accomplish something is measured with three, seven-point uni-polar items.

The scale has twelve, six-point Likert-type items that measure a person’s chronic motivation to make progress towards achieving a goal in a direct manner without deviation and distraction.

A person’s hope that he/she can perform better than others in socially-relevant ways and earn admiration for it is measured with five, seven-point items.

Three, seven-point Likert-type items measure the degree to which a person is viewed as competent and ambitious.

The scale uses five, seven-point Likert-type items to measure a person’s motivation to help groups to which he/she belongs be successful regardless if he/she receives attention for contributing or is liked by group members.

The scale uses three, seven-point items to measure how much advancement a person believes he/she has made towards achieving of a self-regulatory objective.

A person’s belief that a product would help give him/her a distinctive image is measured using three, five-point Likert-type items.

With four, seven-point Likert-type items, the scale measures a person’s general motivation to do better and succeed.