advertising
The extent to which a person feels astonishment and wonder after viewing an advertisement is measured with three, seven-point items.
Five, seven-point Likert-type items measure a person’s willingness to have advertisements by a social media platform such as Facebook target him/her based on information from another company’s website.
The six, seven-point Likert-type items in this scale are intended to measure a person’s willingness to have personalized advertisements targeted at him/her by a social media platform based on demographic inferences from his/her usage of the website.
Using five, seven-point Likert-type items, the scale measures a person’s willingness to have a social media platform such as Facebook target advertisements at him/her based on information provided by the person in his/her profile.
The scale uses seven, seven-point Likert-type items to measure a person’s willingness to have advertisements targeted at him/her by a social media platform such as Facebook that are based on information gathered from the person’s behavior at the website.
Three, four-point Likert-type sentences measure how much a person believes, in general, that advertising is believable and a good source of information.
The degree to which a person featured in an advertisement behaves in a way that is consistent with the social norms of the country in which the ad is run is measured with four items.
Composed of five questions and their respective seven-point responses, the scale measures the degree to which a person believes a particular advertisement is trustworthy and unbiased.
How much a person feels worried and anxious after exposure to an advertisement is measured with three, seven-point items.
Using three, four-point items, the scale measures how often a person has negative thoughts about commercials. The scale was made for use by children.