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How much an individual with a particular illness believes that the sender of an email message is a person with the same illness or that it is an employee of a health care company is measured with four, seven-point items.
The scale has six items that measure how often a parent (the respondent) actively helps a child to understand the purpose of product ads online and how the information may be misleading.
Four, seven-point items measure the extent to which a consumer is likely to try a product featured in an advertisement and engage in behaviors such as buying the product and recommending it to others.
With three, seven-point items, the scale measures the degree to which a particular advertisement evoked images having to do with the negative consequence of a certain activity.
Three, seven-point items measure how much a particular advertisement evoked images related to the process of achieving some goal.
The scale has three, seven-point items that measure the extent to which a person believes that a particular advertisement motivated him/her to avoid negative outcomes.
How much a person believes that a particular advertisement motivated him/her to achieve positive outcomes is measured with three, seven-point items.
With four, five-point Likert-items, the scale measures how much a person believes a particular advertisement expresses warmth and affection.
This scale has three, seven-point items that measure the degree to which a viewer believes that a particular person in an advertisement belongs to a religious minority in the country.
The degree to which a person believes that a particular message for a high-end product is considered to be standard and expected is measured with four, seven-point items.