This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
alcohol
The degree to which a person states that he/she is likely to consume alcohol in the next year is measured with three, five-point items.
With three Likert-type items, the scale measures a person’s belief that drinking alcohol in excess is not a behavior in which he/she desires to engage.
The scale uses eight short phrases to measure the extent to which a person believes that use of a product will have consequences that are good and enjoyable.
Eight, five-point phrases are used in this scale to measure the extent to which a person believes that use of a product will result in bad physical and/or social consequences. The set of items is most relevant for consumption of alcohol but might be modified a little for related substances such as drugs.
The scale is composed of six, five-point semantic differentials assessing a person's stereotypic beliefs about people who consume alcohol.
