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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

app

Three, seven-point Likert-type items are used to measure the belief that a branded mobile phone application responds quickly to one’s input.

The extent to which a branded mobile phone application helps a user believe its functionality is customized for him/her is measured with three, seven-point Likert-type items.

The ease of understanding and using a branded mobile phone application is measured with three, seven-point Likert-type items.

Four, seven-point Likert-type items measure the extent to which a person believes that one’s credit card app safely stores and uploads information.

The scale measures how much an app helps a person feel more confident about pursuing a particular set of goals.  Three, nine-point items compose the scale.