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Scale Reviews

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The Marketing Scales website is a gold mine of information.  It is the only source that helps me understand the psychometric quality of the instruments used in past research.  I recommend that researchers bookmark this site . . . they will be back!
Bob Moritz
Marshfield Clinic Research Foundation

appearance

With three, seven-point items, the scale measures how much a person believes another particular person uses makeup in order to cover up parts of her appearance.

The scale uses three, seven-point items, to measure the degree to which a person believes another particular person uses makeup in beauty work as a form of self-expression.

With four, seven-point Likert-type items, the scale measures the degree to which a person believes a particular product looks good and is durable.

The degree of importance a person places on being skinny and attractive is measured with three, seven-point items.

The scale has three, seven-point Likert-type items that measure a person’s overall attitude toward a particular color (unspecified in the sentences themselves).

Five semantic differentials compose the scale and measure facets of a food product’s quality and taste.

Using three, seven-point Likert-type items, the scale measures the degree to which a person attributes thought and emotion to a logo regarding its helplessness and not being in control.

Three, seven-point Likert-type items measure the degree to which a logo appears to move as if it is alive.

How much a person likes a product’s quality as well as the way it looks is measured with three, five-point items.  The scale is “general” in the sense that it can be easily customized for use with a wide variety of objects. 

The scale uses three, ten-point questions to measure the degree to which a person thought about how he/she looked compared to a particular person with whom he/she interacted.