arousal
The degree to which a person thinks that a particular stimulus can help reduce his/her stress is measured with three, seven-point uni-polar items.
With three, seven-point uni-polar items, the scale measures how much a consumer believes a particular stimulus can help to increase his/her endurance and activity.
The scale has seven-point Likert-like items that measure how calm and relaxed a person feels at a particular point in time. A five-item version as well as a six-item version are described.
Five, seven-point questions are used to measure how much a person expresses feelings at a particular point in time that indicate physical and psychological well-being.
With five, seven-point questions, the scale measures how much a person expresses feelings at a particular point in time that indicate he/she is drained of energy physically and/or psychologically.
The extent to which a person feels astonishment and wonder after viewing an advertisement is measured with three, seven-point items.
The scale has three statements that measure how much a person believes the product information provided on a web page is exciting to multiple senses.
The desire to engage in outdoor sports and other activities that involve speed or danger is measured with fourteen, five-point Likert-type items.
With eight, uni-polar items, this scale measures how much a person feels alert and active at the current time.
The scale has five, five-point items that measure how much a person feels mentally drained and unfocused at the current time.