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attitudes

With three, seven-point Likert-type items, the scale measures a person’s belief that a particular charity is wasteful and not using its funding well to actually go towards the needs of the people it is expected to serve.

A person’s belief that a particular organization is concerned about the welfare of people and helps them without expecting anything in return is measured with four, seven-point Likert-type items.  Given the phrasing of the sentences, the scale is most appropriate for use with a charity.

Five, five-point Likert-type items measure how much a person believes that donating to charities helps him/her feel more moral and become more moral.

How much a person has experienced feeling fortunate and well-off is measured with four, seven-point items.  Although not explicitly stated in the items, the connotation seems to be financial prosperity.

Six, seven-point Likert-type items measure how much a consumer believes that a particular brand engages in activities that disrespect customers and takes advantage of them.

With four, seven-point Likert-type items, this scale measures a person’s expectation and tolerance of contradiction in aspects of life.

A person’s attitude regarding the help given by a particular company to its customers, especially with respect to determining customers’ needs and having their best interests in mind, are measured with six, seven-point Likert-type items. 

The belief that one’s body can easily digest the foods he/she eats is measured with three, seven-point Likert-type items.

The belief that providing personal information to a specific entity such as a website has benefits is measured with three, seven-point Likert-type items.  The specific benefit referred to in the items has to do with product suggestions.  Further, while the sentences are flexible enough for use with entities such as companies or organizations rather than a website, the scale was developed for use with a website.

Composed of four, seven-point Likert-type items, the scale measures a person’s belief that providing personal information to a particular website when updating his/her profile has a high potential of being used inappropriately.