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I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam


Three, seven-point items measure how much a person expects that his/her spouse would disagree if aware of a particular choice was made.

Seven, seven-point items measure how much a human or human image is described as having characteristics more machine-like than human.  The construct being measured can be viewed as an opposite of anthropomorphism (Haslam 2006).

The degree to which a customer felt a particular robotic advisory system listened and cared about one’s concerns is measured with three, seven-point Likert-type items.

This scale has three, nine-point items that measure how effective a consumer believes a particular brand of beverage is in boosting one’s energy.

If a consumer is considering the purchase of a certain product, how much he/she expresses a likelihood of buying it from one specific company rather than another company is measured with three, seven-point items. 

How recently some food appears to have been cooked is measured with three semantic differential items.

A consumer’s preference for organic products, particularly with respect to food, is measured with three items.

The extent to which a person associates a particular brand with traits such as sincerity and tolerance is measured using four, seven-point items.

A child’s curiosity about and interest in having tried a particular product is measured with three, five-point Likert-type items.

The degree to which a child believes his/her parents approve of and are impressed by a particular product choice he/she has made is measured with five, five-point Likert-type items.