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Scale Reviews

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Testimonial

Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

attitudes

Four, seven-point Likert-type items are used to measure a person’s belief that a certain product has a history that tells a story about how the product it began and changed over time.

With three, 100-point items, the scale measures how much a person is troubled by algorithms that can perform a particular task better than humans.  The actual task is not stated in the sentences and, whatever it is should be made clear to participants prior to filling out the scale.

Using three, nine-point items, the scale measures how well a set of salespeople are believed to be working as a unit and united in their efforts.

With four, seven-point items, the scale measures the degree to which a person believes his/her initial experience with a product to have been a one-time event and not representative of the product in general.

The degree to which a person believes the source of some information, probably another person, is pushy and aggressive is measured with three, nine-point bipolar items.

The degree to which a patient believes that the person or device making a recommendation about a medical procedure would not give consideration to his/her unique condition and circumstances is measured with three, seven-point items.

How much a customer believes that multiple brand-owned touchpoints are responsive and adaptive to his/her specific needs, circumstances, and activities is measured using four Likert-type items.

With four Likert-type items, the scale measures how much a consumer considers multiple touchpoints as sharing a common brand theme.

The extent to which a person likes a particular brand based on his/her experience overtime with multiple touchpoints is measured with four, seven-point items. 

The scale has three statements that measure how much a person believes the product information provided on a web page is exciting to multiple senses.