attitudes
The ease of understanding and using a branded mobile phone application is measured with three, seven-point Likert-type items.
Four, seven-point Likert-type items measure the extent to which a person believes that one’s credit card app safely stores and uploads information.
The extent to which a person feels a sense of personal control in a particular situation is measured with four, seven-point Likert-type items.
How much a customer believes that a particular product is not worth the price being charged is measured with three, seven-point Likert-type items.
How much a consumer has positive beliefs about the multiple products that share the same particular brand name is measured with four, seven-point Likert-type items.
The degree to which one considers self to be fashionable and thinks others admire his/her stylishness is measured with three, five-point Likert items.
With three, seven-point items, the scale measures how appetizing and satisfying a person considers a food or beverage to have been that was tasted. The scale is general in the sense that it is an overall measure rather than assessing a particular type of taste such as sweet, salty, spicy, etc.
Four, seven-point semantic differentials are used to measure the degree to which an object has a texture that feels comfortable and gentle against the skin.
Seven, five-point items are used to measure the degree to which a person has a type of cognition in which reality is viewed in terms of polar opposites rather than a continuum. An eight-item version of the scale is also described.
The scale has three, nine-point items that measure how much a company’s ratings are as expected compared to those of other companies.