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attitudes

How much a person has selected a particular way to buy or use a product in order to save money in the long-run is measured with three Likert-type items.

Four items are used to measure the degree to which a customer believes that actions he/she took with respect to a failure by a business was effective in redressing the “balance” in the relationship.

Seven, seven-point Likert-type items measure the degree to which a person believes his/her language skills were the reason why he/her was treated unjustly by someone else.

Four statements are used to measure the attitude one holds about luck such that it plays an important role in life and favors some people while not others.

The scale has four, seven-point Likert-type items that measure how much a person believes that some particular produce (vegetables or fruit) is not normal and has something wrong with it, with an emphasis on how it looks. 

With three, seven-point Likert-type items the scale measures how much a consumer feels that he/she has devoted money, emotion, and other psychological resources to an object.

This scale has four, seven-point uni-polar items that measure how acceptable and proper an object or activity seems to be.  The measure is general in the sense that, with the right instructions, the items are amenable for use in a wide variety of situations.

Three semantic differentials are used to measure whether a customer has more of a communal relationship or an exchange relationship with a business or employee.  In the scale, a communal relationship is informal and like a family whereas an exchange relationship is formal and purely transactional.

The scale has four, seven-point Likert-type items that measure the degree to which a person is unsure about how a company’s stock will perform.

How much a person feels his/her life is important and that he/she is essential to others is measured in this scale with five, nine-point items.