You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now


As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings


Three, five-point Likert-type items are used to measure a customer's attitude toward a store's employees with an emphasis on some visible indicators that they are efficient and reliabile.

Four, seven-point statements are used to measure the degree of importance a consumer places on going to several stores before making a final decision about where to buy some certain product.

The scale is composed of three, five-point Likert-type statements that attempt to assess a person's motivation to continue being a customer of a particular business due to feelings of attachment, identification, and loyalty.

The scale is composed of three statements utilizing a five-point Likert-type response format that measure the degree to which a consumer expresses commitment to a brand or set of brands in a product category.

This scale has four, seven-point Likert-type statements that measure the importance of giving time and money to nonprofit organizations that are attempting to remedy a certain (specified) problem. The scale was called Nonprofit Domain Importance by Lichtenstein, Drumwright, and Braig (2004).

The scale is composed of three statements with a ten-point response format that measures a customer's attitude regarding the financial consequences of continuing/ending the relationship with a certain company.

The scale is composed of five, seven-point statements measuring the degree of commitment to a company that a consumer expresses having and the likelihood of doing business with it again.

The scale is composed of four, nine-point semantic differentials intended to measure the degree to which a person describes making a choice between brands in a certain product category as being challenging and requiring great mental effort.

Three, seven-point Likert-type statements are used to measure a person's attitude regarding the propriety of companies asking their customers to give money to charities. The scale was called Corporate Boundary by Lichtenstein, Drumwright, and Braig (2004).

The scale has three, seven-point Likert-type statements that are intended to measure the extent that a customer expresses a constraint-based attachment to a particular service provider such that the customer feels "locked-in" to the relationship.