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Marshfield Clinic Research Foundation

attitudes

Five, five-point Likert-type statements are used to assess the degree to which a consumer believes that a computer has changed key aspects of his/her life, particularly in the home.

A customer's attitude regarding some aspects of an airline's operations is assessed using three, five-point Likert-type statements. The emphasis seems to be on some visible indicators that the airline is being managed competently such as with the efficiency of pre- and post-flight service.

The three item scale measures a person's desire to continue receiving service from the current provider with which a relationship has already been established. Patterson and Smith (2003) referred to the scale as both propensity to stay with service providers and behavioral intention to continue with present service provider.

Three, five-point Likert-type items are used to measure a customer's attitude toward a store's employees with an emphasis on some visible indicators that they are efficient and reliabile.

Four, seven-point statements are used to measure the degree of importance a consumer places on going to several stores before making a final decision about where to buy some certain product.

The scale is composed of three, five-point Likert-type statements that attempt to assess a person's motivation to continue being a customer of a particular business due to feelings of attachment, identification, and loyalty.

The scale is composed of three statements utilizing a five-point Likert-type response format that measure the degree to which a consumer expresses commitment to a brand or set of brands in a product category.

This scale has four, seven-point Likert-type statements that measure the importance of giving time and money to nonprofit organizations that are attempting to remedy a certain (specified) problem. The scale was called Nonprofit Domain Importance by Lichtenstein, Drumwright, and Braig (2004).

The scale is composed of three statements with a ten-point response format that measures a customer's attitude regarding the financial consequences of continuing/ending the relationship with a certain company.

The scale is composed of five, seven-point statements measuring the degree of commitment to a company that a consumer expresses having and the likelihood of doing business with it again.