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The Marketing Scales website is a gold mine of information.  It is the only source that helps me understand the psychometric quality of the instruments used in past research.  I recommend that researchers bookmark this site . . . they will be back!
Bob Moritz
Marshfield Clinic Research Foundation


A three-item, seven-point semantic differential scale is used in measuring the importance of a specified product characteristic to a consumer. Sujan and Bettman (1989) used it for attributes of cameras.

This is a seven-item, seven-point Likert-type scale measuring the degree of benefit a consumer perceives was received from a car dealer in a transaction.

This three-item, six-point, Likert-type scale measures a person's degree of contentment with his/her family income.

Ten unipolar items are used with a six-point response format to measure the use fulness and enjoyment a person perceives in an object such as a good or service.

This nine-item, six-point semantic differential scale measures one's attitude toward some object with an emphasis on the degree to which it is fun and enjoyable.

This is a six-item, six-point, Likert-type scale that measures the importance to a consumer of dressing similarly to one's friends.

This is a four-item, forced-choice scale measuring the degree to which a parent believes a preschool child should take on some household responsibilities. It was referred to by Carlson and Grossbart (1988) as early maturity demands.