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Testimonial

Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

attributions

Three, ten-point Likert-type items are used to measure how much a person who has observed a problem situation believes a particular person is responsible for it.  The respondent is the observer of the problem and is not otherwise involved in the problem that occurred.

Five, seven-point items are used to measure how much a business organization is believed to help others with their welfare as the goal rather than for the benefits the company can receive in return.

Three, seven-point semantic differentials are used to measure how much a person believes a particular party is at fault for an offense that occurred.

Using three, seven-point Likert-type items, the scale measures the degree to which a person attributes thought and emotion to a logo regarding its helplessness and not being in control.

Three, seven-point Likert-type items are used to measure the degree to which a person believes a particular company is socially active due to its genuine concern and unselfish motivation.

The degree to which a person believes a particular company engages in social activity and supports causes because of how it (the company) could benefit from the activity is measured with three, seven-point Likert-type items.

Three, seven-point Likert-type items measure the degree to which a logo appears to move as if it is alive.

The general tendency to attribute distinct human mental capacities to nonhumans is measured with 15 questions.

Four, seven-point Likert-type items are used to measure the degree to which a customer believes a particular service-related problem was the fault of the service provider (internal) rather than someone or something else (external).

A person’s attribution of humanlike qualities to time (free will, emotions, intentions) is measured using six, seven-point items.