behavioral
With six items, the scale measures the belief in one's capacity to initiate and sustain actions as well as to generate pathways in order to reach goals.
How much a person has recommended a particular real estate agent to others is measured with five, five-point items.
How much effort is expected by a person in order to refer a friend to a particular entity (opportunity, service, organization) is measured with three, seven-point unipolar items.
Five, seven-point items are used to measure the extent to which a consumer is actively considering what to do with a particular new product in order to achieve positive outcomes and avoid negative ones.
The degree of loyalty a customer has to a particular agent, even if the agent moved to another company in the same industry, is measured with three, five-point items.
A person’s expressed probability of traveling to a particular foreign country as a tourist is measured with three, seven-point items.
A person’s expected enjoyment of a store as well as his/her willingness to shop there and recommend it to friends is measured with three, seven-point Likert-type items. The sentences are hypothetical because the store was only described for purposes of the study with words and images.
With three, seven-point questions, the scale measures a person’s stated likelihood of going to a particular retailer, website, or other destination in the next three days.
A consumer’s likelihood of using a smartphone in a store when searching for product and price information is measured with five, seven-point items.
The scale uses three, seven-point Likert-type items to measure how much a person’s reason for engaging in a particular behavior was to take advantage of the opportunity that appeared to be available.