You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

The Marketing Scales Handbook is indispensable in identifying how constructs have been measured and the support for a measure's validity and reliability. I have used it since the beginning as a resource in my doctoral seminar and as an aid to my own research. An electronic version will make it even more accessible to researchers in Marketing and affiliated fields.
Dr. Terry Childers
Iowa State University

behavioral

Three items are used to measure how much a person is concerned about his/her body weight and, because of that, diets frequently.

The extent to which a consumer has focused on constraining his/her spending in a particular context is measured with three, seven-point questions.  The purchase context is not explicitly stated in the items and must be stated elsewhere.

The scale measures how much a person is formally involved in a specific company’s customer participation process and follows the rules and procedures.  Three, five-point items compose the scale.

How much a person experiences physical discomfort in three specified parts of the body at a point in time is measured with a seven-point response format.

The scale uses three, seven-point items to measure the degree to which a person believes that an unspecified “external force” is pushing him/her forward.

The scale measures a person’s willingness to visit a particular community and be involved with it.  A three- and a five-item version are described.

Four, seven-point items are used to measure a person’s belief that he/she can successfully cope with unexpected financial situations.

With ten, seven-point items, the scale measures a person’s confidence that he/she can successfully find solutions to most problems that are encountered.

A person’s stated likelihood of traveling to a particular place is measured with four, eleven-point items.

How much a person tries to help others and wants to do things to make them happy is measured with four, seven-point Likert-type items.