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Testimonial

Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

behavioral

The extent to which a consumer has focused on constraining his/her spending in a particular context is measured with three, seven-point questions.  The purchase context is not explicitly stated in the items and must be stated elsewhere.

The scale measures how much a person is formally involved in a specific company’s customer participation process and follows the rules and procedures.  Three, five-point items compose the scale.

How much a person experiences physical discomfort in three specified parts of the body at a point in time is measured with a seven-point response format.

The scale uses three, seven-point items to measure the degree to which a person believes that an unspecified “external force” is pushing him/her forward.

The scale measures a person’s willingness to visit a particular community and be involved with it.  A three- and a five-item version are described.

Four, seven-point items are used to measure a person’s belief that he/she can successfully cope with unexpected financial situations.

With ten, seven-point items, the scale measures a person’s confidence that he/she can successfully find solutions to most problems that are encountered.

A person’s stated likelihood of traveling to a particular place is measured with four, eleven-point items.

How much a person tries to help others and wants to do things to make them happy is measured with four, seven-point Likert-type items.

The degree to which a person votes for liberal political candidates as well as not believing in absolute right and wrong is measured with four Likert-type items.