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Testimonial

The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

behavioral

With three, seven-point Likert-type items, the scale measures the extent to which a person contacted someone or an organization that has legal expertise and may help with a complaint against a party.  (The party is not explicitly referred to in the scale but a fitting example would be a service provider.)

How much a person expresses willingness and likelihood of recycling is measured with three, seven-point items.

Using three, seven-point items, the scale measures the extent to which a person who has been exposed to information that encouraged recycling thought about how recycled materials can be “transformed” into new products and/or packages.

How much a parent engages in active co-use of the Internet with his/her child in order to guide behavior is measured using six, seven-point Likert-type items.

The scale measures how much a person expresses attitudes and engages in a wide variety of behaviors that indicate his/her dependence upon and possible “addiction” to the use of a mobile phone.  The measure has twenty, ten-point items.

The degree to which a person focused his/her attention on something specific (stated in the items) is measured with three questions and a ten-point response scale.

Three items are used to measure how much a person is concerned about his/her body weight and, because of that, diets frequently.

The extent to which a consumer has focused on constraining his/her spending in a particular context is measured with three, seven-point questions.  The purchase context is not explicitly stated in the items and must be stated elsewhere.

The scale measures how much a person is formally involved in a specific company’s customer participation process and follows the rules and procedures.  Three, five-point items compose the scale.

How much a person experiences physical discomfort in three specified parts of the body at a point in time is measured with a seven-point response format.