I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
behavioral
The motivation a person has to feel talented and able to perform well is measured with four, seven-point items.
Four, seven-point Likert-type items measure a person’s stated likelihood of buying a brand due to its sponsorship of something such as event or cause.
The scale uses four, seven-point Likert-type items to measure the degree to which a person believes the way an event is sponsored will increase his/her interest in the event and the likelihood of attending it.
The extent to which a person wants to make things with his/her hands is measured in this scale with seven, seven-point items.
Five, seven-point items are used to measure how much a business organization is believed to help others with their welfare as the goal rather than for the benefits the company can receive in return.
A person’s expressed likelihood of giving money to a particular charity is measured using three, seven-point items. Donating money is explicitly mentioned in the items but contributing other material or non-material resources are not mentioned.
With ten, seven-point items, the scale measures how much a person is absorbed in an activity because it is the optimal challenge for his/her skill.
With seven, seven-point Likert-type items, the scale measures the degree of care a person devotes to managing his/her money and long-term financial goals.
The six, seven-point items in this scale measure a person’s expressed likelihood of engaging in behaviors related to saving money in the near future. Four of the items are rather general but two are specific about ways to get more information to help save money.
A consumer’s stated probability of buying a particular product on a shopping trip in the next month is measured with three, seven-point items. What makes this scale different from other measures of purchase likelihood is that this one refers to a specific time period and assumes the shopper has read some information on the package.
