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brand
Three, seven-point items measure a consumer’s likelihood of using a smartphone in a store when searching for information about a particular brand.
The scale uses three, seven-point Likert items to measure how much a person believes a particular brand is very expensive and for people considered to be rich.
How respected and prestigious a consumer believes a particular brand to be is measured with four, seven-point items.
The extent to which a person believes that the reviewer of a particular product has strong, positive feelings and thoughts related to the brand is measured with four, seven-point items.
The scale uses five, seven-point items to measure how much a person believes a brand’s name connotes traits such as competitiveness and independence.
The nine-point semantic differential scale measures the degree to which a person believes a brand cares about consumers and represents good values. An eleven-item version is described as well as a four-item abbreviation.
How capable and effective a brand is believed to be is measured with four, five-point semantic differentials.
With five, seven-point items, the scale measures how much a person is engaging or would engage in positive behaviors with respect to a particular brand, e.g., loyalty, recommending.
Four, seven-point Likert-type items are used to measure the degree to which a person believes that a particular brand will help farmers of a certain crop in developing nations have better working and business conditions.
This Likert-type scale measures the degree to which a consumer expresses being deeply involved when reading information about a particular brand. A three-item and a six-item version are described.
