This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
capability
How a person believes his/her capability and confidence compare to other people investing in the stock market is measured with three, seven-point items.
How much a person believes that a company has the capability and resources to do public good is measured using three, seven-point Likert-type items.
With three, seven-point Likert-type items, the scale measures the belief that all people have the capacity to substantially change their basic health conditions.
The scale measures how much an app helps a person feel more confident about pursuing a particular set of goals. Three, nine-point items compose the scale.
The motivation a person has to feel talented and able to perform well is measured with four, seven-point items.
This scale has three, seven-point Likert-type items that measure a person’s belief that he/she has the capability to create a new life and pursue new goals.
How much something is believed to be characterized by traits such as skillfulness, confidence, and intelligence is measured with seven-point uni-polar items. A six- and a three-item version are described. The scale is general in the sense that it has been used with respect to both individuals and organizations.
With eight, seven-point Likert-type items, the scale measures a person’s confidence in his/her capability to overcome challenges and perform tasks effectively in a wide variety of situations.
Four, seven-point Likert items are used to measure the degree of confidence a person has in his/her capability to learn a particular task and competently perform it.
Using four, seven-point uni-polar items, the scale measures how much a person is considered to be skillful and intelligent.
