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cause

The compatibility of a brand and a cause-related organization having some sort of partnership is measured with three, seven-point semantic differentials.

The degree to which a person has been persuaded by an advertisement to engage in behaviors that support of a particular cause is measured with six, seven-point Likert-type items.

The degree to which a person is willing to make sacrifices for the long-term good of society as well as for other causes of personal importance is measured with seven, seven-point Likert-type items.

Three, seven-point Likert-type items are used to measure the degree to which a person believes a particular company is socially active due to its genuine concern and unselfish motivation.

The degree to which a person believes a particular company engages in social activity and supports causes because of how it (the company) could benefit from the activity is measured with three, seven-point Likert-type items.

The scale measures the degree to which a consumer anticipates feeling wrong if he/she does not purchase a product that is linked in some way to helping a particular charity.  Three, eleven-point Likert-type items compose the scale.

With five, seven-point items, this scale measures a person's reaction to an appeal made by a charitable cause he/she has just read.  Four of the five items could be viewed as an affective response to the appeal but the fifth item taps more into the cognitive facet of the attitude.  Further, given the phrasing of the items, the scale would be most appropriate for use in those situations where it is possible for at least some respondents to be "upset" by what they have read. 

The extent to which a person believes that by purchasing a particular product, he/she would be helping a particular cause is measured with three, seven-point items.  The implication is that the person is already aware or has been made aware that the company marketing the product has a formal relationship with the cause. 

Five, seven-point Likert-type items are used in this scale to measure how genuinely a person's believes an organization cares about a cause.  Given the phrasing of one of the items, the scale is most suited to charities than help fund research of some sort.

Six, seven-point Likert-type items are used to measure the degree to which a person's motivation for giving a certain amount of money or time to a cause is a reflection of who he/she is inside rather than being externally-driven.