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children

Four, seven-point questions are used to measure how much a particular activity or other stimulus motivated a person to have feelings associated with parenting such as nurturing and devotion.

The scale uses three, seven-point questions to measure how much a particular activity or other stimulus motivated a person to think about the responsibilities involved with taking care of a child.

The scale has five, nine-point items that measure how much a parental role (mothers or fathers) generally has the primary responsibility for taking care of a child’s needs in the future.  The relative role responsibilities of mothers and fathers is not measured in the scale per se.  A proper comparison can be made if the scale is filled out once for mothers and then for fathers followed by an appropriate statistical test of the two scores.

In general, how much a parental role (mothers or fathers) has the primary responsibility for taking care of a child’s immediate needs is measured with five, nine-point items.  The relative role responsibilities of mothers and fathers is not measured in the scale per se.  A proper comparison can be made if the scale is filled out once for mothers and then for fathers followed by an appropriate statistical test of the two scores.

Three, four-point Likert-type sentences measure how much a person believes, in general, that advertising is believable and a good source of information.

How much a parent engages in active co-use of the Internet with his/her child in order to guide behavior is measured using six, seven-point Likert-type items.

The extent to which the use of child labor by companies affects one’s choice of which products to buy is measured with three, seven-point items. 

Using three, four-point items, the scale measures how often a person has negative thoughts about commercials.  The scale was made for use by children.

With four, five-point items, the scale measures an adolescent’s belief that his/her parents would care about he/she thought if they said some media content is unsuitable for children, e.g., there is too much violence in movies and video games.

Four, five-point items are used in this scale to measure an adolescent’s belief about what his/her parents would say if they did not want him/her to watch television, movies, or video games that contained too much violence.  Specifically, this belief is a characterized by the parents “restricting” the time the child spends with the unacceptable media content and providing rationale in which the perspective of the adolescent is taken seriously.