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I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

community

A person’s belief that his/her identity will extend beyond death and, in particular, be remembered “in the community” is measured with three, seven-point Likert-type items.

This scale uses six items to measure how involved a person is with a website such that it connects one to a community and is part of daily life.  The scale appears to be most relevant for use with social media websites.

The belief that fans of a particular sports team in a geographic area, such as a city, support the team and are different from the “average citizen” is measured with five, seven-point items.

The scale has three items that measure now much a person desires to gain more status or social ranking in a particular community. 

With three-items, the scale measures the degree to which a person feels attached to a particular community. 

How much a person believes that he/she has a clear role in a particular community as do the other members is measured in this scale.  A four-item and a two-item version are described.

With three-items, the scale measures how much a person knows who is socially superior or inferior to him- or herself in a particular community

The scale measures a person’s willingness to visit a particular community and be involved with it.  A three- and a five-item version are described.

How much a person identifies with and feels close to members of a particular community is measured with four, seven-point Likert-type items.

Using four, seven-point Likert-type items, the scale measures a consumer’s belief that buying locally produced foods helps the community and it is important to him/her to support that.