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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

community

The belief that fans of a particular sports team in a geographic area, such as a city, support the team and are different from the “average citizen” is measured with five, seven-point items.

This scale uses six items to measure how involved a person is with a website such that it connects one to a community and is part of daily life.  The scale appears to be most relevant for use with social media websites.

The scale has three items that measure now much a person desires to gain more status or social ranking in a particular community. 

With three-items, the scale measures the degree to which a person feels attached to a particular community. 

How much a person believes that he/she has a clear role in a particular community as do the other members is measured in this scale.  A four-item and a two-item version are described.

With three-items, the scale measures how much a person knows who is socially superior or inferior to him- or herself in a particular community

The scale measures a person’s willingness to visit a particular community and be involved with it.  A three- and a five-item version are described.

How much a person identifies with and feels close to members of a particular community is measured with four, seven-point Likert-type items.

Using four, seven-point Likert-type items, the scale measures a consumer’s belief that buying locally produced foods helps the community and it is important to him/her to support that.

Eight, seven-point Likert-type items measure a consumer’s belief that a particular company engages in behaviors that are thought to advance social good such as caring for people and the environment.