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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

company

How much a person feels compassion and sympathy for a business is measured with three, nine-point items.

The belief that a company’s founders are intent on working hard and persistently to overcome obstacles to their success is measured with four, seven-point Likert-type items.

Using four, seven-point Likert-type items, the scale measures how much a person believes that a company has disadvantages compared to its competition and will have to work hard to succeed.

Beliefs that companies have more power, authority, and design expertise than consumers as it relates to products are measured with six, nine-point items.

How much a person believes that a company has the capability and resources to do public good is measured using three, seven-point Likert-type items.

The extent to which a person believes that a company is demonstrating its commitment to doing public good is measured with three, seven-point Likert-type items.

With three, seven-point Likert-type items, the scale measures how much a particular company makes a customer feel like he/she has some influence on it.

Four, seven-point Likert-type items are used to measure how much a person feels close and connected to a particular company.

The scale uses four, seven-point Likert-type items to measure how much a person believes that employees at lower levels of an organization should not have much power and should follow those at higher levels in order for the organization to be successful.

This measure uses six, nine-point items to assess the extent to which a person believes that a company or set of companies have leadership in the marketplace and can influence suppliers, competitors, and consumers.