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Testimonial

The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

competence

Using nine-point unipolar items, the scale measures the degree to which a company is considered to be organized, effective, and decisive in its interactions with customers.  Two versions of the scale are described: one with three items and another with nine.

The scale has three, nine-point unipolar items that measure the extent to which a company or set of companies is viewed as lacking competence in its interactions with customers.

The motivation a person has to feel talented and able to perform well is measured with four, seven-point items.

How much something is believed to be characterized by traits such as skillfulness, confidence, and intelligence is measured with seven-point uni-polar items.  A six- and a three-item version are described.  The scale is general in the sense that it has been used with respect to both individuals and organizations.

Four, seven-point Likert items are used to measure the degree of confidence a person has in his/her capability to learn a particular task and competently perform it.

This five-item, seven-point Likert scale measures a person’s belief that his/her self-worth is based on performing better than others on a task or skill.

The scale has six items that are used to measure the degree to which a customer believes a particular salesperson is competent and has high integrity.

Six, seven-point Likert-type items are used to measure one’s self-efficacy with regard to accomplishing goals in life despite obstacles.

Using four, seven-point uni-polar items, the scale measures how much a person is considered to be skillful and intelligent. 

Three, seven-point Likert-type items measure the degree to which a person is viewed as competent and ambitious.