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Scale Reviews

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The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta


The scale measures how much a person expresses attitudes and engages in a wide variety of behaviors that indicate his/her dependence upon and possible “addiction” to the use of a mobile phone.  The measure has twenty, ten-point items.

A three-item, five-point Likert-type scale is used to measure the frequency with which a consumer buys something not so much because of a desire for the product itself but as a desire to engage in purchase activity. The scale was called object attachment by O'Guinn and Faber (1989; Faber and O'Guinn 1992).

A five-item, five-point Likert-type scale is used to measure the degree to which a person is characterized by an abnormal amount of fear, worry, and self-debasing feelings and attitudes. This measure was called obsessive-compulsive by O'Guinn and Faber (1989; Faber and O'Guinn 1992).

This scale is composed of three, seven-point Likert-type items that are intended to measure the degree to which a consumer expresses a preoccupation with purchasing products regardless of "need" (obsession) which is exhibited in his/her repetitive buying behavior (compulsion).

A consumer's incontrollable urge to buy is measured in this scale with eleven statements. This motivation in the extreme could be considered a form of addiction.

The scale provides a measure of the degree to which a consumer makes an excessive amount of purchases given his/her disposable income as a means of dealing with undesirable mood states. Compulsive buyers are thought to engage in purchasing behavior to alleviate negative feelings. Some improvement in mood may follow buying episodes but are temporary and the behavior "becomes very difficult to stop and ultimately results in harmful consequences" (O'Guinn and Faber 1989, p. 155).