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Testimonial

I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

concern

How much a person feels compassion and sympathy for a business is measured with three, nine-point items.

With three, seven-point items, the scale measures the strength of a consumer’s belief that having or using a particular product would make him/her feel environmentally conscious.

With three, 100-point items, the scale measures how much a person is troubled by algorithms that can perform a particular task better than humans.  The actual task is not stated in the sentences and, whatever it is should be made clear to participants prior to filling out the scale.

Three items are used to measure how much a person is concerned about his/her body weight and, because of that, diets frequently.

How much a person is mindful of and attentive to the time until he/she retires is measured with three questions and a seven-point response format.

How much a person views him/herself as sympathetic and concerned about others is measured with three, seven-point Likert-type items.

With four items and a seven-point Likert-type response format, the scale measures the degree of concern a person has about tipping at a particular service-related retail establishment.  The scale is flexible for use in a variety of contexts in which tipping is relevant. 

Using four, seven-point Likert-type items, the scale measures a person’s belief that the sponsor of an event truly cares about it and thinks it deserves support.

The scale measures how much an organization is believed to be selfish and motivated by its own self-interest.  Two versions of the scale are presented and vary in terms of whether one organization is being described or if two organizations are being compared.  Most of the studies used the same eight items.

The scale uses three, seven-point Likert items to measure the degree to which the feedback provided by a customer to a service provider is meant to show concern for the future of their relationship.