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Testimonial

Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

connectedness

The desire to fit in with and be part of a particular group of fans is measured with five, seven-point Likert-type items.

With three-items, the scale measures the degree to which a person feels attached to a particular community. 

With four, seven-point Likert-type items, the scale measures how much a person has a sense of connectedness to others at a particular point in time.

How much a person is interested in learning more about another individual, being closer to him/her, and becoming his/her friend is measured with nine, seven-point items.

Using four, seven-point Likert-type items, the scale measures the degree to which a person likes natural environments and enjoys spending time in them.

Three, eleven-point items measure the extent to which a person believes that a situation or experience affected him/her in such a way as to feel closer to an individual or a group.

With seven, nine-point Likert-type items, the scale measures the degree to which a person believes he/she is liked by others and part of a group (unspecified).

The scale uses three statements to measure the degree to which a consumer likes Internet shopping sites to facilitate the connection of shoppers so they can share ideas and help each other.  As currently phrased, the items are not specific to a particular website but rather to shopping sites in general.

The degree to which a person is interested in another person and wants a relationship with him/her is measured in this scale using six, nine-point items.  Given the phrasing of the statements, the respondent already knows something about the other individual and may already feel a connection but the emphasis seems to be on the future of the relationship.