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Testimonial

The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

control

How much a person feels at the current time he/she could easily get mad and not be able to control it is measured with three, seven-point items. The wording of the items is meant to focus participants’ responses on their current states rather than their longer-term trait-like tendencies. 

The belief that a particular health condition is a person’s responsibility to control is measured with four, seven-point Likert-type items. 

The belief that people have health conditions which they can not change is measured using three, seven-point Likert-type items. 

The scale has three, seven-point Likert-type items that measure how much a person believes she/he was able to move a hologram with his/her hands.

The degree to which a person believed that a hologram was moved because of his/her voice-commands is measured with three, seven-point Likert-type items.

How much a parent engages in active co-use of the Internet with his/her child in order to guide behavior is measured using six, seven-point Likert-type items.

The extent to which a person feels a sense of personal control in a particular situation is measured with four, seven-point Likert-type items.

The extent to which a consumer has focused on constraining his/her spending in a particular context is measured with three, seven-point questions.  The purchase context is not explicitly stated in the items and must be stated elsewhere.

The scale has five, five-point items that measure how much a person feels mentally drained and unfocused at the current time. 

Four statements are used to measure the attitude one holds about luck such that it plays an important role in life and favors some people while not others.