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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

control

Three, seven-point Likert-type items measure how much a person believes that entities outside of him- or herself control outcomes.

The degree to which a person believes that he/she has the necessary resources to produce particular outcomes is measured with three, seven-point Likert-type items.

Using three, seven-point Likert-type items, the scale measures the belief that one has the ability to make situations turn out the way he/she wants.

Composed of three, seven-point Likert-type items, this scale measures how much a person believes that, in a particular past situation, other people had a lot of power over him/her.

How much a person feels at the current time he/she could easily get mad and not be able to control it is measured with three, seven-point items. The wording of the items is meant to focus participants’ responses on their current states rather than their longer-term trait-like tendencies. 

The belief that a particular health condition is a person’s responsibility to control is measured with four, seven-point Likert-type items. 

The belief that people have health conditions which they can not change is measured using three, seven-point Likert-type items. 

The scale has three, seven-point Likert-type items that measure how much a person believes she/he was able to move a hologram with his/her hands.

The degree to which a person believed that a hologram was moved because of his/her voice-commands is measured with three, seven-point Likert-type items.

How much a parent engages in active co-use of the Internet with his/her child in order to guide behavior is measured using six, seven-point Likert-type items.