I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
creativity
Three, seven-point Likert items are used to measure a person’s belief that he/she has the ability to produce novel ideas and solve problems creatively.
A person’s beliefs about a school’s pedagogical orientation as it pertains to its emphasis on creativity and fun for children is measured with three, seven-point items.
The scale uses three, seven-point items, to measure the degree to which a person believes another particular person uses makeup in beauty work as a form of self-expression.
With three, seven-point Likert-type items, the scale measures the degree to which a person believes he/she is imaginative and interested in abstract ideas.
The extent to which a person wants to make things with his/her hands is measured in this scale with seven, seven-point items.
How much a person believes that the story behind the creation of a particular object is witty and likeable is measured with three, seven-point items.
The five-item Likert-scale measures a motivational state in which a customer’s imagination is stimulated by an evocative external stimulus. In a consumer context, the inspiration is assumed to come from marketing activity although it is not stated in the items themselves.
With three, seven-point semantic differentials, the scale measures the novelty and interestingness of a sponsorship being promoted in an advertisement by a sponsoring entity for something such as an event, an organization, or a cause.
Six, nine-point semantic differentials measure the degree to which a consumer believes a product is an accurate fulfillment of the creator’s vision.
The scale has five, seven-point Likert-type items that measure the degree to which a person believes a particular advertisement contains elements that are novel or unusual and yet artistically arranged.
