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I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

CSR

How much a person believes that a company has the capability and resources to do public good is measured using three, seven-point Likert-type items.

The extent to which a person believes that a company is demonstrating its commitment to doing public good is measured with three, seven-point Likert-type items.

Three, seven-point items are used to measure how much a person believes that a particular donation made by a company was helpful and instrumental.  The name of the organization, cause, or person to which the donation was made can be specified in the sentences.

Five, seven-point uni-polar items are used to measure the kindness and effort a person believes were sincerely exhibited by a company with its contribution to a charitable event.  

The degree to which a person believes that resources devoted to social issues by a company come at the expense of performance and product quality is measured using five, seven-point Likert-type items.

The degree to which a consumer experiences satisfaction in buying products from a company because of its support of “good” causes is measured using three, seven-point Likert-type items.  Due to the phrasing of one of the items, the scale may make most sense when the company being evaluated is a retailer.

The scale is composed of three, seven-point Likert-type items that measure a person’s belief that a particular company’s level of “social responsibility” depends upon the positive effect the activities have on product sales.

Eight, seven-point Likert-type items measure a consumer’s belief that a particular company engages in behaviors that are thought to advance social good such as caring for people and the environment.

With three, seven-point Likert-type items, the scale measures the degree to which a person believes a particular company spends a lot of money on “socially responsible” activities.

The degree to which a person believes that a particular company raises its prices to compensate for the expense of supporting “good” causes is measured using three, seven-point Likert-type items.  The scale does not measure whether or not the person agrees with the markup but just that it is occurring because of the company’s benevolent activity.