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As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

deals

Three, nine-point items measure the extent to which a consumer likes a particular offer and thinks it is good.  Typically, the measure would be used with respect to an opportunity to buy a product for a certain price.

The appeal of a price-related sales promotion in a particular business (store or company) is measured with three, seven-point Likert-type items.

How much a person has selected a particular way to buy or use a product in order to save money in the long-run is measured with three Likert-type items.

The scale uses three, five-point Likert-type items to measure the extent to which a consumer believes a brand is on sale a lot and not expensive.

Using three, nine-point items, the scale measures how much a consumer believes that a particular sales-related deal is so good that he/she is likely to purchase the product.

A consumer's expressed likelihood of going online to download a coupon for a product is measured in this scale with five, nine-point items.

A consumer’s response to an offer of something of value is measured with five, seven-point semantic differentials.  The emphasis is on one’s affective reaction to the offer.

The scale uses three, seven-point Likert-type items to measure a consumer's subjective knowledge of the prices charged by stores for similar products and an understanding of their various price-related specials. 

Three, five-point Likert-type items are used in this scale to measure the degree to which a person who has a special relationship with a business believes he/she receives special treatment in terms of pricing compared to those who do not have the same status.  The special relationship examined in Study 1 by Melancon, Noble, and Noble (2011) was season ticket holders of a professional sports team.

Four, seven-point items are used in this scale to measure whether a consumer prefers to receive one particular sales promotion offer rather than another.  The scale is structured for the choice to be made between just two different offers rather than several alternatives.