Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
depletion
The level of mental and emotional demands experienecd in performance of a task are measured with three, seven-point items.
The scale measures the degree to which a person feels he/she is having difficulty thinking and concentrating. The measure is composed of five, seven-point Likert-type items.
With five, seven-point questions, the scale measures how much a person expresses feelings at a particular point in time that indicate he/she is drained of energy physically and/or psychologically.
The scale has five, five-point items that measure how much a person feels mentally drained and unfocused at the current time.
Four items with a seven-point response format are used to measure how much a person has been burdened by something that has happened to the point that it depletes his/her ability to deal with it.
