Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
design
A person’s desire and tendency to customize products when possible is measured with three, seven-point Likert-type items.
Beliefs that companies have more power, authority, and design expertise than consumers as it relates to products are measured with six, nine-point items.
The scale uses four Likert-type items to measure the extent to which a consumer believes there is a uniform design of the brand across multiple touchpoints.
How much a customer believes that multiple brand-owned touchpoints are responsive and adaptive to his/her specific needs, circumstances, and activities is measured using four Likert-type items.
With four Likert-type items, the scale measures how much a consumer considers multiple touchpoints as sharing a common brand theme.
Three, seven-point Likert-type items measure how novel and special a person believes the design of something to be. While the scale was made for use with a product, it appears to be easily adaptable for use with other objects as well, e.g., a house, a pool, a museum.
With three, seven-point Likert items, the scale measures how much a consumer likes the design of a product because it fits with his/her preferences.
Three, seven-point Likert items are used to measure how visually attractive and appealing a product’s design is considered to be.
Three, five-point Likert-type items are used in this scale to measure a customer’s overall attitude toward the design of a particular retailer’s website.
The degree to which a person believes a particular website has interactive features which allow him/her to customize information is measured in this Likert scale with three, five-point items.
