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design

A person’s desire and tendency to customize products when possible is measured with three, seven-point Likert-type items.

Beliefs that companies have more power, authority, and design expertise than consumers as it relates to products are measured with six, nine-point items.

The scale uses four Likert-type items to measure the extent to which a consumer believes there is a uniform design of the brand across multiple touchpoints. 

How much a customer believes that multiple brand-owned touchpoints are responsive and adaptive to his/her specific needs, circumstances, and activities is measured using four Likert-type items.

With four Likert-type items, the scale measures how much a consumer considers multiple touchpoints as sharing a common brand theme.

Three, seven-point Likert-type items measure how novel and special a person believes the design of something to be.  While the scale was made for use with a product, it appears to be easily adaptable for use with other objects as well, e.g., a house, a pool, a museum.

With three, seven-point Likert items, the scale measures how much a consumer likes the design of a product because it fits with his/her preferences.

Three, seven-point Likert items are used to measure how visually attractive and appealing a product’s design is considered to be.

Three, five-point Likert-type items are used in this scale to measure a customer’s overall attitude toward the design of a particular retailer’s website.

The degree to which a person believes a particular website has interactive features which allow him/her to customize information is measured in this Likert scale with three, five-point items.