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I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope


How integral a particular product part is viewed as being to a product is measured with four, seven-point Likert-type items.  To be clear, the scale does not measure how important a component is to a consumer’s decision but rather how much a component is considered to be a defining feature of the object.

Three, seven-point Likert-type items measure how different the design of an object is viewed as being from the norm.

The degree to which a person likes a store’s interior is measured with six, seven-point Likert-type items.  The emphasis is on visual attractiveness and layout.

The degree to which a consumer believes a particular product has components that are tightly coupled (integration) rather than loosely coupled (combination) is measured with four, seven-point items.  More tightly coupled systems need specific components in order to operate properly and offer limited choice of components from different suppliers.  In contrast, loose couplings offer greater freedom to mix components from different suppliers. 

The degree to which a consumer believes that a company is able to develop new and useful products is measured in this scale with three, seven-point semantic differentials.

The scale has three, seven-point Likert-type items that measure a person's belief that a particular company utilizes people in the product design process who are not completely free to produce new ideas but, instead, must conform to company rules and conventions.  There were two slightly different versions of the scale, one referring to "company designers" and the other referring to "users."

The scale uses three, seven-point items to measure a person's belief that a particular company gathers new product ideas from a group of people who are dissimilar in various ways and generate ideas that are diverse as well.

With three, seven-point Likert-type items, this scale measures a person's belief that a particular company selects from a large number of ideas provided by a lot of people when developing new products.

The scale measures a person's enjoyment of crafting as well as how much he/she is involved with it.  The scale is composed of thirteen, seven-point Likert-type items.

A person's self-expressed level of skill and creativity in designing some specified object is measured in this scale using four, nine-point Likert-type items.