I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
diet
Three items are used to measure how much a person is concerned about his/her body weight and, because of that, diets frequently.
Nine items are used to measure how much a person engages in eating-related behaviors meant to control one’s weight.
A person's belief that he/she has the ability to adhere to specific dietary guidelines is measured with three, seven-point Likert-type items.
The extent to which people regulate their food intake to maintain or lose weight is measured with ten items.
Three, seven-point items are used to measure the degree to which a person was thinking about the immediate health-related consequences of using the product featured in the ad he/she was watching.
The scale has three, seven-point items that measure the extent to which a person reports that he/she was thinking about the long-term health-related consequences of using the product featured in an ad just watched.
The degree to which a person believes that he/she will suffer physically if he/she has unhealthy eating patterns is measured with three, seven-point Likert-type items.
Three, seven-point Likert-type items measure a person's belief that adhering to particular nutritional guidelines will effectively reduce harmful effects on one's health.
The level of knowledge and personal experience a person reports having with dieting is measured in this scale using ten items with a seven-point response format.
Four, six-point items are used in the scale to measure how often a person engages in dietary control behaviors, particularly those that limit the intake of calories, sugar, and fat.
