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Testimonial

Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

disclosure

How much a particular product is considered to be private and something that would not be discussed with a stranger is measured with five, seven-point items.

Containing four, five-point statements, the scale measures a person's hesitancy to reveal something about a particular experience because of the belief it was a private matter.

The scale measures how much a person believes that a writer has revealed personal feelings, thoughts, or other information in a tweet, post, article, etc. Two versions of the scale are described, one with four questions and another with just two.

Using three questions and a seven-point response format, the scale measures the degree to which a person believes that a writer has expressed controversial and/or impulsively written information in a tweet, post, article, etc.

Four statements measure a person’s belief that when posting information on social media, he/she is more revealing and less restrained about expressing thoughts and feelings. 

The degree of control one has over the personal information possessed by a company is measured with four, seven-point Likert-type items.

The scale is composed of three, seven-point Likert-type items that are used to measure a person's belief that a company (or companies) should inform consumers if personal information is gathered from them and how it is used.

The scale is composed of three, seven-point Likert-type statements that measure a customer's attitude about providing personal information to a person or organization.