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economy

Using four, seven-point Likert-type items, the scale measures a consumer’s belief that buying locally produced foods helps the community and it is important to him/her to support that.

With four, seven-point Likert-type items, the scale measures one's beliefs about the economic benefits that advertising has for a country.  As discussed further below, the items are phrased with respect to advertising in general but they can be easily adapted for use with particular media.

The scale is composed of three items that are intended to measure the degree to which a person expresses beliefs about the negative effects a particular ethnic group (probably a minority) is having on another group (probably the country's ethnic majority).

The scale is composed of five, seven-point Likert-type statements that measure a person's negative feelings towards a specified country because of its economic power over one's own country.

Three, seven-point Likert-type items are purported to measure the degree to which a person believes the security of the domestic economy in his or her country is threatened by foreign competitors.