The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
economy
Using four, seven-point Likert-type items, the scale measures a consumer’s belief that buying locally produced foods helps the community and it is important to him/her to support that.
With four, seven-point Likert-type items, the scale measures one's beliefs about the economic benefits that advertising has for a country. As discussed further below, the items are phrased with respect to advertising in general but they can be easily adapted for use with particular media.
Three, seven-point Likert-type items are purported to measure the degree to which a person believes the security of the domestic economy in his or her country is threatened by foreign competitors.
