You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

effectiveness

Three, 100-point items measure the degree to which a person believes that a particular task is not just accomplished well by algorithms, but performs better than humans.  The actual task is not stated in the sentences and, whatever it is should be made clear to participants prior to filling out the scale.

Using nine-point unipolar items, the scale measures the degree to which a company is considered to be organized, effective, and decisive in its interactions with customers.  Two versions of the scale are described: one with three items and another with nine.

The scale has three, nine-point unipolar items that measure the extent to which a company or set of companies is viewed as lacking competence in its interactions with customers.

The efficacy and likelihood that a “treatment” will cure a “condition” are measured with five, nine-point questions.  The particular treatment and condition are specified in the items.

This scale uses four items and a seven-point Likert-type response format to measure the degree to which a person believes an advertising message is compelling and convincing.

The degree to which a person believes that a game has effectively communicated information about a particular featured product is measured with three, seven-point semantic differentials.   

Three, seven-point semantic-differentials are used to measure a food’s healthiness in terms of its effectiveness.  To be clear, the emphasis in this particular measure is not on the nutritiousness of the food but rather how well it helps one to stay physically fit.

How effective a person believes a particular anti-smoking message to be in terms of changing attitudes and behaviors is measured with three items.

With four, nine-point items, the scale measures a person’s belief that joining a particular fitness club will help reduce health risks.

How much a person feels that his/her life is meaningful and has some effect on the world is measured with three, seven-point items.