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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

effort

With five, seven-point bi-polar adjectives, the scale measures the degree of ease or difficulty with which a person is able to mentally process some information.

The belief that someone put more thought and time into writing a review than the average reviewer is measured with six items.  The object of the review is not stated in the sentences but can be put in the instructions if not obvious from other aspects of the experiment or questionnaire.

The extent to which a person believes that a company is demonstrating its commitment to doing public good is measured with three, seven-point Likert-type items.

Three, seven-point Likert-type items are used to measure how much time and effort a person must expend in order to follow the advice given to him/her by a professional in order to achieve the desired outcome.

Six, seven-point Likert-type items measure a person’s ability to sustain effort despite hardships and setbacks.

The extent to which an individual or company has put a lot of thought, work, and sacrifice into a particular donation is measured with five items. 

How much effort a participant put into a study and how interesting he/she considered it to be is measured with four, seven-point items.

How complex and time-consuming a task is considered to be is measured with three, seven-point Likert items.

With three, nine-point items, the scale measures how much time and thought a person believes another person put into writing a product review.

Five, seven-point items are used to measure how much effort a person put into a particular task as well as how relevant it was.