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I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

emotions

Five, seven-point questions are used to measure how much a person expresses feelings at a particular point in time that indicate physical and psychological well-being.

Four, seven-point questions are used to measure how much a particular activity or other stimulus motivated a person to have feelings associated with parenting such as nurturing and devotion.

With five, seven-point questions, the scale measures how much a person expresses feelings at a particular point in time that indicate he/she is drained of energy physically and/or psychologically.

How much a person feels at the current time he/she could easily get mad and not be able to control it is measured with three, seven-point items. The wording of the items is meant to focus participants’ responses on their current states rather than their longer-term trait-like tendencies. 

Three, seven-point items measure a person’s feeling of bitterness at the current time due the beliefs that life is not fair and others are doing better.  The wording of the items is meant to focus participants’ responses on their current states rather than their longer-term trait-like tendencies. 

This three-item, seven-point scale measures a person’s inclination at the current time to react toward others in a physically violent manner if threatened.  The wording of the items is meant to focus participants’ responses on their current states rather than their longer-term trait-like tendencies. 

With three, seven-point items, this scale measures how much a person feels aggressive at the current time and expresses it by being argumentative with others.  The wording of the items is meant to focus participants’ responses on their current states rather than their longer-term trait-like tendencies. 

The extent to which a person believes a particular activity would help feel more intimate with another person and strengthen their emotional connection is measured with three, seven-point items.

With four, seven-point Likert-type items, the scale measures how much a person experiences positive affect while dealing with a branded product in a game.  The scale is most appropriate to use when the branded product is essential to the game rather than being unnecessary.

The scale is composed of three, seven-point Likert-type items that measure the degree to which a person experiences a psychological void and hollowness most likely because one’s life does not seem to have meaning or belongingness.