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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

emotions

The extent to which a person feels a sense of achievement having played a game and performed well is measured with three, seven-point Likert-type items.

Using three semantic differentials, the scale measures the degree to which something is viewed as caring and unselfish.  The items are most suited for describing a person but might in some contexts be applied to an entity such as a business, charity, or government.

The level of fatigue a person feels after engaging in an exercise is measured in the scale with three, seven-point items.

With four, seven-point items, this scale measures how fully a person understands a particular experience he/she has had in terms of why it was chosen and the reasons it was liked/disliked.

The extent to which a person feels awkward in a certain social context is measured in this scale with three uni-polar items.

The four, seven-point items composing this scale attempt to measure a person's trait-like tendency to feel compassion and/or sympathy for others, particularly those who are suffering.

How ashamed and worthy of blame a person felt at some point in time is measured in the scale with five, seven-point uni-polar items.

The level of self-satisfaction and sense of accomplishment one feels as a result of something in particular is measured with five, nine-point unipolar items.

The degree to which a person reports feeling emotionally uncomfortable and upset is measured in this scale with three, five-point unipolar items.

The four, seven-point Likert-type items are used to measure a customer's level of doubt regarding the negative consequences for him/her due to the reduction in workforce being conducted by a business with which the customer has a relationship.