The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
emotions
The three, seven-point Likert-type items appear to measure more than just how mad a person is about something. The emphasis of the items is on an extreme form of anger. It was referred to as outrage by Gelbrich (2011).
Three, seven-point Likert-type items measure how much a person experiences great pleasure in another person's misfortune that is believed to be deserved.
The degree to which a person feels sorry and personally responsible for something that has happened is measured with three, seven-point Likert-type items.
The scale has three, seven-point Likert-type items intended to measure a person's positive reaction to another person's nonverbal expression of emotion.
A person's negative reaction to the nonverbal expression of emotion by another person is measured in this scale with three, seven-point Likert-type items.
Eight, seven-point Likert-type items are used to measure how much a person reports feeling negative emotions at a particular point in time. The scale seems to be amenable for use in many contexts but was developed for use with service failures.
The tendency for a person's emotions to be adjusted, possibly subconsciously, to match those of another person is measured in this scale with eight, seven-point Likert-type items.
Three, six-point, Likert-type scale items are used to measure a dimension of attachment that has to with a person's devotion to an owned object and dedication to maintaining an enduring relationship with it.
Using eight, six-point, Likert-type scale items, the scale measures a dimension of attachment that has to do with a person's in-depth knowledge of an owned object and desire to spend considerable resources on it.
This six item, six point, Likert-type scale measures a dimension of attachment that has to with a person's feelings of attraction, desire, and excitement with regard to an owned object.
