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emotions

The tendency for a person's emotions to be adjusted, possibly subconsciously, to match those of another person is measured in this scale with eight, seven-point Likert-type items.

Three, six-point, Likert-type scale items are used to measure a dimension of attachment that has to with a person's devotion to an owned object and dedication to maintaining an enduring relationship with it.

Using eight, six-point, Likert-type scale items, the scale measures a dimension of attachment that has to do with a person's in-depth knowledge of an owned object and desire to spend considerable resources on it.

This six item, six point, Likert-type scale measures a dimension of attachment that has to with a person's feelings of attraction, desire, and excitement with regard to an owned object.

Three, five-point unipolar items are used in this scale to measure how much a consumer has intense positive feelings about a brand. 

The degree to which a person is able to control his/her negative emotions in order to facilitate proper functioning is measured in this scale using six, seven-point Likert-type items.  The scale was called management of negative emotions by Taute, McQuitty, and Sautter (2011).

The scale is composed of seven-point Likert-type items that are intended to measure how much a person believes he/she is affected by what others are feeling and experiencing.

A person's ability to remain hopeful and motivated to achieve goals despite adversity is measured in this scale with six, seven-point Likert-type items.  The scale was called positive utilization of emotions by Taute, McQuitty, and Sautter (2011).

Four, seven-point Likert-type items are used in the scale to measure the degree to which a person tends to be aware of and to understand his/her emotions.

Using eight, five-point semantic-differentials, the scale measures a person's expression of interpersonal personality traits.  While the traits could be possessed by either sex, they are stereotypically associated with females.